abscale is an agency specialized in A/B testing, focusing on improving online shops through data-driven optimizations. In this case study, Marven Hennecker (Co-Founder & CEO) provides insights on how his team gains valuable insights for landing pages with the help of top-ads, making their conversion optimization even more efficient.
Challenge
Effective Landing Page Analysis: The optimization of online shops is based on data-driven decisions. A central challenge was to find out which landing pages in the market or among competitors perform best, in order to leverage these insights for their customer projects.
Limitations of Conventional Methods: Before using top-ads, the team at abscale had to invest a lot of time to manually identify and analyze landing pages of competitors. While landing pages could be extracted from sitemaps, there was a lack of prioritization regarding performance or advertising budget utilization.
Application & Results
Targeted Landing Page Research: With top-ads, abscale can now systematically analyze which landing pages are currently being targeted by other shops with high advertising budgets. This allows for a targeted assessment of which strategies are proving successful in the market.
Deeper Market Analyses & Inspiration:
Through the filter functions of top-ads, abscale can specifically search for certain industries and identify relevant competitors.
The team gains valuable insights into which landing pages receive the highest ad spend and therefore possess high relevance.
With this data-driven inspiration, they can derive test hypotheses for entire landing pages or individual page elements.
Efficiency Improvement & Time Savings:
The team uses top-ads as part of its daily research process, allowing them to make informed decisions more quickly.
Instead of manually searching for relevant landing pages, top-ads provides a structured overview of the key pages from individual brands, and thus also in the overall market.
Chart: Landing Page Breakdown by Reach
Table: Landing Page Breakdown by Reach
Conclusion & Outlook
"Anyone who wants to improve their shop should definitely take a look at this tool."
