Advertace is part of the Intermate agency group and specializes in performance marketing with a focus on Meta Ads, content strategy, and data-driven optimization. In this case study, Christopher (Senior Performance Marketer) provides insights on how they use top ads in their daily agency processes – from competitive analysis to sales support.
Challenge
Efficient Content & Competitor Analysis: Creative strategy often relies on assumptions: Which formats work? Which hooks truly persuade? What trends are relevant – and which are just short-lived hype?
For Christopher and the team at Advertace, it was clear: To efficiently scale their clients, they needed solid data, not just gut feeling. Especially during the onboarding of new clients, there was often a lack of a systematic overview of the market:
What are the main competitors doing?
Which creatives are performing well there right now?
Which messages, hooks & elements are recurring?
Which landing pages perform the best?
What learnings & hypotheses can we derive from that?
The classic Meta Ad Library could only answer these questions to a limited extent. And even when they tested Foreplay as a tool, they lacked a reliable data foundation.
The wish: A tool that provides insights for content strategy – quickly, clearly, and data-driven.
Support in the Sales Process: There was also a lack of a way to analyze potential clients based on data before collaborating in the sales process. Without access to accounts, it was often difficult to make a well-founded assessment of the quality and scalability of existing campaigns.
Application & Results
Advertace has been using top-ads since the beginning of 2024 as a fixed component - both in customer work and in sales.
Content Strategy with Industry Insights: For new clients, the tool is used to analyze a comprehensive status quo of the industry. The team creates systematic Ad Breakdowns of the main competitors - including funnel structure, formats used, target audience engagement, and landing pages. Specific competitors that are not yet in the database can be easily added to top-ads, and the data flows in within a few hours.
This approach allows for a faster and more precise start to new client projects, as hypotheses are derived from market data rather than purely speculative.
Views & Inspiration Boards: For each competitor, a so-called "View" is saved, where you only see the ads of the respective competitors for a selected period.
Additionally, the team uses Inspiration Boards to collect particularly strong creatives from the competition analysis in a structured manner and to make them available for later strategy rounds, internal or external reviews.
Potential Analyses & Content Audits in Sales: Even in the sales context, top-ads is used strategically: With the help of Loom videos and content audits, the team analyzes potential clients as well as their competitors. This way, a clear added value can be communicated even before the project starts - including an assessment of the scaling potential.
This form of visualization has not only increased the success rate in sales but also facilitated internal decision-making on whether a project is truly promising.
Result: Higher Hit Rate & Better Processes: Through the structured market analysis with top-ads, advertace was able to significantly reduce the Time-to-Impact for new client projects. The likelihood of quickly developing high-performing creatives has increased, as the team starts directly with data-driven strategies - instead of first testing their own hypotheses in blind flight.
Furthermore, top-ads saves valuable time in research and significantly reduces manual analysis effort.
Conclusion & Outlook
For advertace, top-ads is an indispensable tool in the creative and strategy process today. The combination of competitive analysis, funnel insights, and performance data helps the team make creative decisions faster and better – with a noticeable impact on client projects.
In the future, top-ads will also play a central role in both operational project work and sales.
"Top-ads has been an integral part of our content strategy process since the beginning of 2024 and is now indispensable."
