Ecom Labs is a specialized performance marketing agency focused on Meta Ads in the beauty and health sector. In this case study, Timo Sailer (Co-Founder & CEO) provides insights into how they were able to optimize their creative strategy with the help of top-ads and double the hit rate for new best performer ads.
Challenge
Effective Market and Competitive Analysis: In the dynamic world of performance marketing, it is crucial to constantly identify the best ads and strategies. The team at Ecom Labs invested a lot of time in manual competitor analyses to understand which ads perform well in their target industries.
Limited Insights from Conventional Methods: The Meta Ad Library does provide an overview of active and inactive ads from the last 12 months for the selected brand, but it does not deliver any information on which ads actually perform. Without this data, it was difficult to make informed decisions for one's own creative strategy. Additionally, there was a lack of an efficient way to systematically identify the best ads across multiple competitors.
Other Solutions Insufficient: Ecom Labs tested many comparable tools such as Foreplay and AdSpy, ultimately deciding on top-ads. “top-ads is the only spy tool that really makes sense because it shows us which ads actually perform.”
Application & Results
Targeted Ad Research & Efficiency Improvement: The team uses top-ads for both in-depth market analyses for new clients and for continuous weekly competitive monitoring. With top-ads, they can specifically search for best-performing ads in their core industries without having to sift through countless irrelevant advertisements.
Higher Hit Rate with Successful Creatives: Through the data from top-ads, the Ecom Labs team can rely directly on effective ads instead of being dependent on trial & error. They analyze the most successful creatives, adapt their strategies, and optimize them for their clients – doubling the hit rate for high-performing ads.
Structured Inspiration Boards: To utilize the best ads in the long term, Ecom Labs creates custom and cross-industry inspiration boards. These boards facilitate the briefing of internal teams and ensure a data-driven, focused creative process.
Strategic Filtering of Trends: The team uses weekly analyses of active ads to identify trends and successful concepts early on. Instead of gaining only short-term insights, Ecom Labs tracks the development of certain creatives over several weeks and strategically focuses on concepts that prove successful in the long term.
Result: With top-ads, Ecom Labs was able to develop high-performing advertisements more quickly and effectively. The data-driven analysis saves time, increases the success rate of new creatives, and improves the agency's overall marketing strategy.
Conclusion & Outlook
With top-ads, Ecom Labs can make informed decisions based on real performance data and create better creatives as a result. The tool significantly optimizes the research process and helps to identify relevant trends early on. In the future, the team also plans to integrate top-ads as a fixed part of their workflow.
„top-ads ist das einzige Spy-Tool, das wirklich Sinn macht, weil es uns zeigt, welche Ads tatsächlich performen. Wer im Performance Marketing arbeitet, sollte es unbedingt nutzen.“
